I will now be honest. I am just like you. When I started my first internet business, I thought I had found out all the secrets. I would think it was easy. It is easy in the sense that there just is not a lot of work involved in analyzing the data and in the sense that you really can make a lot of money with these 2 tips. So, let me share with you my least favorite aspect of internet marketing when it comes to email marketing: Relationship building.
Relationship building is a process that varies from person to person. The reason that it varies is because it all depends on what type of business you are doing. For example, If you are writing a blog post and you want to make a content that will help rank your blog in the search engines, it will take some time to get to the point where you are able to do so. However, if you were writing an article to send out to potential customers, you would need to do research on a topic that you know a lot about. Whatever it is, the key point is to actually do some research and get yourself in the position to post something valuable to your potential customers.
Let me share with you two things that I’ve learned via my experience in internet marketing for email:
- Picking the Right Email Subject Lines
- Use Language Based Marketers
To begin with let me share with you my least favorite type of email. It’s the one that I continue to exchange links with several bloggers who I know are writing content for the blogs in my niche. You probably know this already. The email subject line that I choose to write in is keeping the length short and fancy and the headline short. I do not recommend using the headline to accomplish this because the most important part of the email subject line is the body. So the title gives you no meaning in relation to the body. What I would do that is not working for me are these 3 words:
‘Extraordinarily cheap article writing services’
This simply is not a good headline to attract readers. Try having some kind of idea in your head about what that you would need to do before you check the headline. It’s a great idea to be as specific as you can in your subject line.
Now, here are the key things that I use to write my click-through email best:
- Offline Marketing
- Signature File
For Offline Marketing, I always test topics before I send them to the people in my list. So I test my products by running a Google AdWords campaign and finding out what ads are converting and landing pages are converting well.
For testing, I use magazine adverts where I just check out the design or the colours. You just need to be creative. Once you figure out what is converting, you need to pay £40 and send it to the people you share an audience with.
Test your adverts and the designs. This can “test” your banners and your opt-in box too. So you need to run a test first to see which headlines pull well and give you customers coming into your list.
For the signature file, just go back to your web form and insert your email address, and something about yourself. Just a short blurb that will get people checking out your website. Then, go and write the email, make it as short as you can, and then test it by running it again.
Summary: All of the tips above will help you to write an effective email at a fraction of the time you thought it would take. I hope that you found this article helpful. I make money online by selling people products. Check out my most favourite system in the link below.